News & Events/Scholarships

Latest News from the Angerosa Research Foundation

Foundation Names 'Digital Publishing Innovator' As 2012 Publishing Trendsetter; Awards Rising Star Scholarships

The Angerosa Research Foundation has honored a “digital publishing expert and pioneer” as its 2012 Publishing Trendsetter of the Year and selected four emerging communications professionals to receive Rising Star Scholarships.

For their contributions to the field of association publishing, the Angerosa Research Foundation has chosen Annaliese Hoehling, publications director for NTEN: Nonprofit Technology Network, Portland, OR, as the 2012 Publishing Trendsetter and Amy Lestition, MA, CAE, executive director of Association Media & Publishing, McLean, VA, as the Award of Merit honoree.

The Angerosa Research Foundation is the nonprofit organization established by Stratton Publishing & Marketing Inc. in 2003 to conduct industry benchmark research to benefit the association publishing and marketing communities, in honor of the late Angela Angerosa, former vice president of research for Stratton. The foundation launched the Publishing Trendsetter and Rising Star Scholarship recognition programs in 2008 to honor and support association media professionals.

Hoehling was named 2012 Publishing Trendsetter for her digital publishing innovations at NTEN, where she identified an important member constituency in need of tailored information—the executive directors who supervise technology staff at nonprofits—and spearheaded an effort to create NTEN: Change, a readable, highly interactive online journal, to provide that information in a way that showcases the powerful nature of digital publications to nontechnical leaders. The publication is funded by an unprecedented $1.15 million grant that NTEN received from Google last year.   

“We’re not just printing text about technology,” explains Hoehling. “We’re facilitating networks of knowledge-sharing while demonstrating effective technology platforms and communications channels to nontechnical nonprofit leaders.”

Other organizations and association professionals will benefit from the example set by Hoehling in identifying a need, brainstorming a solution, and introducing an interactive, digital product that ultimately benefits the entire membership. “Annaliese Hoehling and NTEN truly understand how to target content to the evolving needs of association audiences,” says Debra J. Stratton, president of Stratton Publishing & Marketing and founder of the Angerosa Research Foundation. “She is helping raise the bar for association publications. She is a true leader and digital publishing innovator.”

Lestition, executive director at Association Media & Publishing, was honored with a Publishing Trendsetter Award of Merit in recognition of her leadership in rebranding, renaming, and relaunching the former Society of National Association Publications in to the current AM&P to better reflect the expanding nature of publishing in a digital age. In addition to renaming AM&P, Lestition also led name changes to every AM&P publication, product, and service and introduced several new products, including a new website, mobile app, blog, and mobile website.

Four Awarded Rising Star Scholarships
Four communications professionals considered emerging young leaders are the recipients of $1,000 educational scholarships as part of the Foundation’s Rising Star Scholarship Program. This scholarship program provides professional development tuition assistance to association publishing and communication professionals who seek to advance their own professional development and, as a result, support their association’s communications efforts.

Rising Star Scholarship recipients include Ashley Henson, PR and communications manager, Competency & Credentialing Institute, Denver, CO; Nhat-Thanh (Natalie) Ngo, senior editorial coordinator, American Society for Clinical Pharmacology and Therapeutics, Alexandria, VA; Kim Schneider, communications editor, American Student Dental Association, Chicago, IL; and Amy Tetreault, marketing and PR coordinator, Tree Care Industry Association, Londonderry, NH. The scholarships will be used to fund attendance at educational programs that focus on publishing, media, and association communications, including the 2012 FOLIO: Show, Society of Professional Journalists’ Excellence in Journalism: 2012, and ASAE and the Center for Association Leadership’s Annual Meeting & Exposition 2012.

“We are thrilled to provide these scholarships to four deserving, talented young professionals,” Stratton says. “We were very impressed by the quality of submissions this year and look forward to continuing to support the profession in the future with educational scholarships.”

Awards Presented February 10 in Washington, DC
Award and scholarship recipients once again were honored at the Association TRENDS 2012 Salute to Association Excellence Luncheon and Awards Ceremony, February 10, at the Capital Hilton, Washington, DC. This annual event honors the Association Executive of the Year, as well as winners of the All-Media Contest, and other honorary industry leaders. Since 1980, the event has brought together top-level association executives and industry partners in a networking and recognition event.

Ground-Breaking Web 2.0 Study Available;
Digital Version Features Live URLs

More than 55 percent of associations have tried at least one social media application, and more than one third of associations have set up their own social media site, according to the Angerosa Research Foundation’s new study, Web 2.0: How Associations Are Tapping Social Media.

Delivered in print and digital formats, this follow-up to the Foundation’s E-Publishing Trends & Metrics report identifies key trends in this ever-evolving new media. It details associations’ Web 2.0 activities and how they are engaging their members and other target audiences. The digital version also includes an extensive collection of live links to hundreds of associations’ social media sites.

More than 300 association communications, publishers, and executive staff participated in this first-ever study. They gave feedback on their associations’ involvement in Web-based social media (Facebook, MySpace, Second Life, etc.), blogs, wikis as well as input on how they use these platforms, level of participation by members, biggest challenges and opportunities identified in using them, and their plans for the future.

The report includes comprehensive research findings and data analyzed by association scope, type, and staff size. All survey participants receive a complete summary of findings at no charge, and special discounts apply when purchasing both Web 2.0 (Vol. II) and E-Publishing (Vol. I), which are both available on our site.