News & Extras
Latest News from Stratton Publishing & Marketing
Stratton Earns Six 2011 Publishing Awards
Stratton’s creative and editorial teams have been honored with six 2011 industry awards from four different competitions, including the American Inhouse Graphic Design Awards, the APEX Awards, the Tabbie Awards, and the Hermes Creative Awards.
Most recently, Stratton earned three APEX Awards from Communication Concepts, including a Grand Award for Stratton’s Smart Publishing newsletter. Judges praised the publication as "a top drawer client newsletter and one that will be read cover to cover. Copy is interesting, the content is actionable, and the distinctive design and layout reinforce the message."
This is the third Grand Award Stratton has received for Smart Publishing, which is free to subscribers and available in both print and digital editions. Early this year, Stratton earned an American Inhouse Graphic Design Award from Graphic Design USA for the fall 2010 issue of of the newsletter.
The fall 2010 edition of Learning By Design also received an APEX Award of Excellence in the One-of-a kind—Green Publications category. Following a 13-year partnership with the National School Boards Association, Alexandria, VA, Stratton took over total publishing operations for Learning By Design magazine in 2005 and relaunched its Web site in 2010. It is now published twice annually and reaches more than 65,000 readers.
Stratton’s third 2011 APEX Award was given for the creation and design of the Defense Communities' 2011 Media Planner. Stratton has been publishing Defense Communities on behalf of the Professional Housing Management Association, Leesburg, VA, for the past 20 years.
Another Stratton publication was recently recognized for excellence in design: Senior Living Executive magazine, which Stratton custom publishes for the Assisted Living Federation of America, Alexandria, VA, was named a Platinum winner in the 2011 Hermes Creative Awards in the category of Publication/Magazine. In addition, the magazine’s "Top of Mind" column will be recognized in the Trade Association Business Publications International’s 2011 Tabbie Awards competition in late July.
For a complete list of Stratton’s award-winning work, visit our Awards page.
Lisa Junker Joins Stratton Publishing & Marketing Inc.
Stratton has named Lisa Junker, CAE, IOM, Publishing & Custom Media Director. Junker, Editor-in-Chief of Associations Now magazine, published by the American Society of Association Executives (ASAE), will join Stratton February 14. Junker will oversee Stratton’s Custom Media division, which provides full-service publishing services for association magazines, newsletters, and digital media.
“We are delighted to have Lisa join our team. She is an innovative leader in digital and print publishing advances,” notes President Debra Stratton. “Lisa really understands how to target content to the evolving needs of readers and association audiences. She brings a commitment to publishing excellence that is a core value at Stratton. Stratton‘s clients will benefit from her expertise in all facets of publishing—from magazines and e-newsletters to Web and social media.”
Junker has spent her career in print, Web, and digital communications, having served with the American Industrial Hygiene Association and the Civil Engineering Research Foundation prior to joining ASAE.
Angerosa Research Foundation Names Social Media Innovator As
2011 Publishing Trendsetter; Awards Rising Star Scholarships
The Angerosa Research Foundation has honored a social media innovator and pioneer as its 2011 Publishing Trendsetter of the Year and selected three emerging communications professionals to receive $1,000 Rising Star Scholarships.
For her contribution to the field of association publishing, the Angerosa Research Foundation has chosen Maggie McGary, online community and social media manager for the American Speech-Language-Hearing Association (ASHA), Rockville, MD, as the 2011 Publishing Trendsetter. Angerosa Research also honored Jim Vick, staff director IEEE Media/publisher IEEE Spectrum Group, New York, NY, as Publishing Trendsetter Award of Merit recipient.
The Angerosa Research Foundation is the nonprofit organization established by Stratton Publishing & Marketing Inc. in 2003 to conduct industry benchmark research to benefit the association publishing and marketing communities, in honor of the late Angela Angerosa, former vice president of research for Stratton. The foundation launched the Publishing Trendsetter and Rising Star Scholarship recognition programs in 2008 to honor and support association media professionals.
McGary was named 2011 Publishing Trendsetter for her social media innovations at ASHA, where she develops and maintains organization-wide Web 2.0 communication strategies. She is a well-known fixture in the social media world for her personal blog, Mizz Information, guest blogging for The Washington Post and SocialFishing, and numerous speaking and writing engagements in which she shares her expertise and helps other associations professionals to more effectively use social media to attract and engage members. Her most recent accomplishment is the development and launch of ASHA’s robust blog, ASHAsphere, which receives more than 40,000 visits per month and is accessible on a variety of mobile devices. Unlike most association blogs, ASHAsphere’s content is contributed mostly from ASHA members and others in the community, rather than staff. This allows for greater knowledge sharing and encourages broad engagement of the audiology and speech-pathology community while also raising awareness of ASHA’s mission.
“I hope other associations will look to ASHAsphere as an example of how successful an organization’s blog can be if members are empowered to provide passion and great content—necessary attributes for any blog’s sustainability,” McGary explains.
“Maggie McGary epitomizes what it means to be an association publishing trendsetter,” says Debra J. Stratton, president of Stratton Publishing & Marketing and founder of the Angerosa Research Foundation. “She has been an early contributor to social media initiatives that help advance associations in general and ASHA in particular. Her work sets a new standard for association publishers and communicators—providing members with new and valued services, generating new sources of revenue, and maximizing an association’s reach by tapping into new technology. She is not only a social media innovator but a real leader.”
Vick was honored with a Publishing Trendsetter Award of Merit in recognition of his ongoing leadership in the digital publishing. Among his many accomplishments, Vick and his team were one of the first to launch a digital edition of IEEE Spectrum, including a mobile and iPad app, and they are soon to launch a virtual newsstand for all IEEE society magazines. In addition, Vick led the transformation of IEEE Spectrum Online into a destination site for the industry, with more than 95 percent original content and a flourishing job site that replaced the print magazine’s classified listings. The site has grown to a $1.6 million business that averages 1,100 job postings per month.
Three Awarded Rising Star Scholarships
Three communications professions considered emerging young leaders are the recipients of $1,000 education scholarships as part of the Foundation’s Rising Star Scholarship Program. The program provides tuition assistance to association publishing and communication professionals who seek to advance their own professional development and, as a result, support their association’s communications efforts.
Rising Star Scholarship recipients include Jaclyn Allmon, internet marketing manager, Assisted Living Federation of America, Alexandria, VA; Laurie Steiner, senior associate editor, FMJ (Facilities Management Journal), International Facility Management Association, Houston, TX; and Stephanie Yamkovenko, staff writer, The American Occupational Therapy Association Inc., Bethesda, MD. The scholarships will be used to fund attendance at educational programs that focus on publishing, media, and association communications, including the 2011 FOLIO: Show, Society of Professional Journalists’ Excellence in Journalism: 2011, and the American Society of Association Executive’s 2011 Annual Meeting & Exposition. “We are thrilled to provide these scholarships to a deserving, talented group of young professionals,” Stratton says. “We continue to be impressed by the quality of submissions and look forward to continuing to continued support of publishing excellence through education scholarships.”
Awards Presented February 16 in Washington, DC
Award and scholarship recipients will be honored at the Association TRENDS 2011 Salute to Association Excellence Luncheon and Awards Ceremony, February 16, 11 a.m. to 2 p.m., at the Capital Hilton, Washington, DC. This annual event honors the Association Executive of the Year, as well as winners of the All-Media Contest, and other honorary industry leaders. Since 1980, the event has brought together top-level association executives and industry partners in a networking and recognition event.