Stratton Publishing & Marketing Inc.

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Consulting

To be successful, every organization must communicate effectively with its constituents, while also supporting organizational goals and a healthy balance sheet. Stratton Publishing & Marketing Inc. provides the experience and perspective to ensure success in publishing and communications operations.

From strategic assessments to more targeted consultations on communications, publishing, and marketing issues, we can help. Our comprehensive reviews provide the analysis, research, and insights that deliver targeted solutions to help organizations strengthen communication and publishing operations—enhancing member value, boosting financial performance, and improving overall effectiveness.

  • Digital Assessment Audit 
  • Strategic Communication Assessment
  • Communications Audit
  • Publication Audit
  • Publishing Operations Audit
  • Information Needs Study
  • Competitive Market Study
  • Magazine Feasibility Study/Business Plan Development
  • Magazine Repositioning and Relaunch
  • Electronic Publishing Launch
  • Reader Research
  • Editorial/Design Critique
  • Advertiser/Market Research
  • Advertising Sales & Marketing Strategic Review
  • Advertising Sales Operations Review
  • Publisher Contract Negotiations

I have used many consultants during my career. This was an investment in a Publishing Audit of our magazine and journal that is well worth every penny. The recommendations, report, and research were excellent. It helped the Board of Directors grapple with some difficult, highly political decisions and it gave the staff concrete advice on how to put the publications on a firm, business-like basis. I recommend Stratton Publishing without any reservations!

 

  Susan Burton, CAE
Executive Director
Society for Technical Communication
Arlington, VA

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