Smart PublishingSpring 2009Communication Audits in a Post-Digital AgeEnsure resources meet organizational goals and changing member needs Today, Communication Audits are much more complicated with multiple e-newsletters, perhaps podcasts and Webinars, and, in some cases, customized content delivered based on members' needs. This level of sophistication in association communications makes these audits even more essential to success. [more…] Making Concessions in a RecessionHook advertisers with special deals, new offerings Securing contracts has been more challenging this year, as advertising reps compete harder than ever for scarce marketing dollars. For some organizations, it’s meant giving a little extra to sweeten the deal. [more…] Putting Your Best Facebook ForwardMore than half of associations now use social media networks to engage members Fifty-seven percent of associations are using Facebook, Twitter, and other social networks to engage members, according to Web 2.0: How Associations Are Tapping Social Media, published by the Angerosa Research Foundation. These tools offer associations ways to spread their message and enhance customer service. [more…] Innovating the Subscription SellTighter budgets drive publishers toward creative strategies Recessionary times have helped the mother of invention make a comeback—especially when it comes to marketing and selling publication subscriptions—print and electronic. Here are five strategies that publishers and circulation marketers can put to work right now. [more…]
|
Specialists in strategic
communication solutions
for associations
Stratton’s Smart Publishing provides practical tips to improve publications and insights on the latest publishing trends. Sign up here for your free subscription. To receive the print newsletter, enter your e-mail address and then your mailing address.
Stratton respects your privacy and will not rent or sell your e-mail or mailing address.