Testimonials
"Stratton did an excellent job working with us on our Communication Audit and the development of a Strategic Communication Plan. Their extensive research helped us identify several different ways to communicate to our membership better. We have already implemented some of their recommendations and have seen excellent results."
Stacy S. Wessel
“Thanks to your thorough analysis of Planning's advertising program for the American Planning Association, we've implemented major changes—recreated our media kit with new positioning data and much improved graphics and photos, realigned the sales territory and hired a new rep, added online advertising sales opportunities, and more. There's still more to come, but it's great to see recommendations come to fruition."
Jeri Parish “I have used many consultants during my career. This was an investment in a Publishing Audit of our magazine and journal that is well worth every penny. The recommendations, report, and research were excellent. It helped the Board of Directors grapple with some difficult, highly political decisions and it gave the staff concrete advice on how to put the publications on a firm, business-like basis. I recommend Stratton Publishing without any reservations!”
Susan Burton, CAE “Debra Stratton and her team did an excellent job for us in critically assessing our magazine, InTech, and developing a strategy to re-position and re-energize the magazine. They were quick to grasp our market dynamics and factors affecting the magazine. They constructively worked with our staff to develop a pragmatic set of tactics that involved new design, editorial focus, market position, and ad sales collateral. The net impact of the work has been an increase in our ad sales and market position, with very positive response from our advertisers and readers. I highly recommend them and have continued to work with them on other publishing-related projects."
T.S. "Chip" Lee "I consider Stratton Publishing & Marketing the most respected authority on association communications. I’ve used their services at several associations for publications research, a magazine relaunch, a publishing operations review, and communications audits, and I've always been very pleased with their cost-effective solutions, advice, and fresh ideas.”
J. C. “Chris” Mahaffey, CAE “We worked with Stratton Publishing to conduct an assessment of our advertising programs and strategy in 2007. They took the time to really understand our unique needs and goals and work with us to create a much stronger program that incorporates both print and online advertising opportunities. Almost a year later, we are beginning to see a strong return on our investment.”
Rob Kurek We have been very pleased with Stratton Publishing & Marketing Inc./Stratton Research. Debra Stratton and her staff have helped us with readership studies and publications audits, communication mix assessments, and strategic repositionings, and consolidation of our publications line up.
Monica Joda Baruth "Stratton conducted a communications audit for ACFAS and helped us address some topics for which we'd been putting our heads in the sand for quite some time. We're hoping that we can maintain the enthusiasm."
Marsha Pedersen “The findings and strategic recommendations that came out of the Communications Audit conducted for NGWA by Stratton Publishing & Marketing gave us the insight to work toward developing a unified message to our members and customers. Stratton reviewed everything from our publications to our newsletters, marketing pieces and Web site, and provided us with insight on how to better serve our various audiences.”
Thad Plumley "Stratton Publishing was just what we were looking for in analyzing the marketing and strategic positioning of our major research study. Debra and her team combined data-driven analytics with years of expertise and experience. The results were eye-opening, relevant, and valuable."
Dave Bergeson, Ph.D., CAE “I enjoy every opportunity to work with Angie Brady and the staff at Stratton and consider them to be a huge piece of our marketing plans. Their expertise and research allows us to reach our audience more effectively, which is very important to ASHRAE.”
Kim Fulcher |
