Tune Up Your E-Publishing Strategies 

From e-newsletters to social media, e-publishing is growing at break-neck speed. If you're not building your revenues as you plan your e-publishing strategy, take stock now. Here's how to make your e-publications more attractive to advertisers while serving reader needs:

Streamline. Can you merge multiple e-newsletters? Do the research and find out what readers think. The result could be a more targeted, better read e-newsletter that's also more attractive to advertisers.

Scrub your database. If your bounce-back rates are expanding while your open rates are dwindling, clean your database. Send a targeted e-mail asking readers to confirm addresses and/or whitelist your organization. Offer a prize drawing as an incentive. Better e-mail penetration appeals to advertisers.

Unveil a new look and new ad opportunities. Get noticed with an exciting new e-newsletter design - or at least a fetching facelift. Make sure it's reader-friendly and well-designed for ample advertising and sponsorship opportunities.