Three Green - and Budget-Friendly - Publishing Strategies

Fiscal responsibility doesn't cancel out environmental responsibility. Consider these earth-friendly strategies that won't harm the bottom line:

Redesign your print publications, based on quality reader research, to streamline content. This will help reduce paper consumption and cost.

Increase online content offerings. Save valuable real estate by putting extra copy, "more information," etc. online. Review the effectiveness of your e-newsletters to ensure you're maximizing the format.

Take another look at recycled paper and FSC certification options. Recycled doesn't necessarily mean more expensive, and more and more printers are now FSC-certified.