Market Association Events Without Losing Editorial Integrity

For some associations, creating editorial that educates readers but also promotes the organization can be like walking a tightrope. Here are three ideas to keep your balance: 

1. Transcribe roundtable discussions. Leadership talks are a great opportunity to showcase organizational expertise. Include headshots to identify thought leaders.

2. Plan features on conference session topics. Generate interest prior to the event, and be sure to include session details. Better yet, recruit speakers to write them.

3. Use sidebars and boxes. Pepper articles with stand-alone items to remind members of your programs, resources, and advocacy work on that topic.