Boost Your Media Kit Power

Summer may be in full swing, but now is the time to start gathering data for media kit season this fall. The most effective planners showcase reader and editorial value to advertisers, so be sure that yours includes hard statistics in these five key areas:

1. Reader demographics. Advertisers want to know as much as they can about your readers, including job titles, age, years of experience, company revenues, and more.

2. Editorial quality and usefulness. Perception is everything when selling your publication. Do readers regard it as the best source of industry information? What else do they read?

3. Readership depth. Go beyond circulation numbers and get at how much of each issue is read, pass-along rates, and actions taken after reading.

4. Reader buying power. Include data about spending habits, how buying decisions are made, and the role your publication plays in the decision-making process.

5. Digital preferences. Find out what technologies readers use to access digital editions, how long they spend reading it, and more. Verifying readers' interactive experience confirms the platform's value for buyers.

Looking for more tips? Visit our Tip of the Week Archives page.