Stratton Publishing & Marketing Inc.

Tip of the Week Archives



Clues You're Due for a Communications Audit

Creating Custom Infographics

Modernize Your Media Kit

Make Your Designs More Compelling

Creating a Robust Social Media Policy

Top 5 Apps for Publishing and Media Pros

Collaborating with Freelancers

Getting (and Staying) Organized this Spring

Managing a Daily Publication

Navigating the Future of Content

Update Your Journal's Style

Boost Member Interest with Pinterest

Enhance Editorial-Design Relations

Research Measures That Matter Most

Get More from Digital Offerings

Branding Communications Vehicles

New Opportunities for Revenue Generation

Creating an Outstanding Media Kit

The Benefits of Having a LinkedIn Group

Promoting Your Social Media Reach

Building Solid Relationships with Freelancers

Repurposing Content for the Social Web

Questions for Planning a New Communications Vehicle

Conference Communications Planning

Better Video Integration

Refresh Your Blog

Publishing Trends to Follow

Revitalize Your Publication

Don't Overlook Reader Data

Design a Killer Cover

Remembering Steve Jobs

Audience Development Ideas

Media Kit Must-Haves  

Simplifying Design

Reader Research Don'ts

Great Digital Magazine Examples

Budgeting Tips

Building a Better Blog

Digital Audit Check 

Products to Boost Online Ad Sales 

Typeface Tune-Up

Assessing Your Digital Readiness

Podcasting Start-Up Strategies

Boost Your Media Kit Power

Maintaining Social Media Presence

Integrating Print and Electronic Content

Maximizing Research Results

Enhance Your SEO 

Cost-Effective Redesigns 

Using Research to Drive Strategic Initiatives

Tune Up Your E-Publishing Strategies

Three Green - and Budget-Friendly - Publishing Strategies

Market Your Association Without Losing Editorial Integrity

Three Ways to Hook Advertisers in a Recession